Our client was struggling to engage with its core audience. PPC was taking their entire ad spend, but through-the-funnel engagement was almost non-existent. 500 used its high-volume/high-quality content approach to deliver 100 pieces of original content per month. Content that the audience actually needs and cares about. The site's traffic began to explode, and that core traffic has grown consistently week over week ever since. All because 500 has a proprietary infrastructure that can build great content, on theme, with real user-value, every single month. You don't need to "game" Google. With Living Libraries, it's game over.