Artificial Intelligence (AI) is a game changer for home builder marketing. At the upcoming IBS NAHB conference in Vegas, 500 Rockets Marketing Think Tank CEO Matt Brutsche leads an insightful panel discussion on "5 Best Practices for Using A.I. & ChatGPT in Home Builder Marketing." The panel included marketing industry experts Erika Ramon, Lianne McOuat, and Eric Shattuck.

Key highlights and actionable takeaways from the panel discussion.

1. Embrace AI's potential to disrupt the marketing construction zone: AI technology has made significant strides in the marketing industry by transforming the construction zone of marketing campaigns. The importance of embracing AI's capabilities to create marketing messages quickly, cheaply, and efficiently, as it has become increasingly difficult for traditional creatives to compete with AI's speed and cost-effectiveness.
2. Prioritize human effort in strategy and information management: While AI can generate numerous marketing messages, it is still reliant on the human skills of crafting strategies and managing information. Matt will emphasize the need for marketers to focus their efforts on organizing data about their target audience, assessing customer needs, and refining marketing strategies. Human effort and expertise are indispensable in the journey to create impactful marketing messages with AI.
3. Develop a system for organizing and cleaning information: The success of AI-driven marketing comes from well-organized and clean data. Matt shared the five-zone, CommZone system, which encompasses organizing targets, understanding their preferences, building content, distributing the message, and analyzing feedback. A robust system for managing information across these zones will lead to more effective AI-generated marketing messages.
4. Allocate resources for information management and strategy-making: As AI technology continues to advance, it has become increasingly critical for businesses to allocate resources for managing information and crafting marketing strategies. Matt urges companies to consider reallocating or creating new positions dedicated to these tasks, enabling marketers to get the most out of AI-driven marketing methods.
5. Harness the potential of perpetual magic messages: With clean and well-organized information, AI has the potential to generate endless, high-quality marketing messages tailored for diverse customer groups. Matt encourages marketers to capitalize on this potential by implementing AI-driven marketing systems that continuously produce persuasive messaging to attract prospective customers.

AI and ChatGPT technologies are revolutionizing home builder marketing. However, human expertise in strategy-making and information management remains vital. By embracing AI's potential, prioritizing human effort, and developing robust information management systems, home builders can optimize their marketing strategies and achieve better results. Adopting these best practices will set marketers up for success while leveraging AI's capabilities to lead the charge in the changing marketing landscape.