We live in a time where people find you -- and more importantly find out about you -- online. Every new customer, every new potential employer, every new business contact will search for you, find you, and make judgments about you based on the biographical materials they discover. Don't you want a strong say in that process? Don't you want to do everything in your power to make that moment of discovery positive? That's the idea of Heft -- we are super-experts in creating public versions of you that just work. While also feeling authentic, honest, and safe to you. Your public identity is your most powerful persuasion asset. Make it great.
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Business Professional Plus
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Executive Teams
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Face of Your Business
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Thought Leaders
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Job Seekers
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Networkers
What We Offer
Heft Delivers
We help you develop the strategy, skills, psyche, and perfected materials that you need to present a powerful public identity to the world. Whether it's a LinkedIn profile that pops, or a self-introduction script that makes people instantly want to talk to you, Heft is built to deliver outcomes you need in modern business.
#1
Heft Knows Strategy
The first challenge in creating a super-powerful public identity are your strategy decisions. Who are you really trying to affect? What do you absolutely need to achieve? What facets of your identity will most influence those you need to influence? We manage your strategy zone so well that you will become addicted to our see-and-point decision system. It cuts through the doubt, grabs the answer you need, and sets it as a beacon for everyone on the team to follow. Magical.
#2
Heft Controls Information
The amount of life information each of us generates every day is just staggering. Even just describing the flow of what you do from waking up to lunchtime is a massive array of actions, thoughts, feelings, stories, and facts. The sprawl of existence can literally lock you up when you try to build a public identity. What to feature? What to leave out? It's a big claim to make, but Heft will control the sprawl of your life, and turn it into incredibly clean, useful information. More magic.
#3
Heft Generates Super Deliverables
Most of the time when people think about their public identity, they think in terms of concrete messages, and the locations where those messages live. You need a profile to live on LinkedIn. You need a resume to live in your computer until it's time to send it out. You need a bio of yourself on your website and social media. You need headshots. You need, need, need. And every one of those messages has to be built, at a high enough quality to get people to think, feel, and do what you want. When you're set up in the Heft system, that ongoing slew of high quality biographical messages you need? You can build them almost instantly, At speed. In as many varieties as you want. And they're good. The magic just doesn't stop.
A PUBLIC IDENTITY THAT GETS THE REACTIONS YOU NEED
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