AI Consumption of Structured Website Data (E-Commerce Focus) Search Engines and Schema Markup: Traditional search platforms like Google and Bing have long encouraged structured data markup (e.g. Schema.org JSON-LD for products, reviews, FAQs) to help parse and present website content. This remains true in the era of generative AI search. Google’s new Search Generative Experience […]

In boardrooms and marketing departments across the e-commerce world, one question looms large: Will generative AI replace our carefully crafted brand messaging? It’s a bold new era – AI language models are everywhere, answering customer queries with fluent ease. Yet as tantalizing as it sounds, handing over your brand voice to a probabilistic algorithm is a perilous […]

To Sam Altman, Dario Amodei, Demis Hassabis, and all leaders shaping the future of artificial intelligence, As you guide humanity into an era increasingly defined by AI-powered language models and intelligent interfaces, we respectfully offer a proposal that could serve the long-term interests of both the AI ecosystem and the open web: the creation and […]

I'm thrilled to announce that I've been selected as a speaker at Pubcon 2025 in Austin! This is an incredible opportunity to share insights and engage with industry experts in the vibrant tech hub of Texas. With over 20 years of experience in SEO, PPC, CRO, and software development, I am eager to delve into […]

Link to the recording. https://us02web.zoom.us/webinar/register/4417097489723/WN_fEjrPCL_R6upDv5XRMcPlg Join us for an exclusive one-hour webinar that unveils the groundbreaking CommZone model, meticulously crafted by a PhD to revolutionize AI integration in your marketing. This model isn't just another workflow; it's a transformative approach designed to redefine your perspective on the AI ecosystem, ensuring you remain at the helm […]

Artificial Intelligence (AI) is a game changer for home builder marketing. At the upcoming IBS NAHB conference in Vegas, 500 Rockets Marketing Think Tank CEO Matt Brutsche leads an insightful panel discussion on "5 Best Practices for Using A.I. & ChatGPT in Home Builder Marketing." The panel included marketing industry experts Erika Ramon, Lianne McOuat, […]

My guest today is a force of nature in the speaking, consulting, training, healing, educating, and all around good person worlds. If there’s a useful therapeutic modality out there, I bet she knows its inner workings. And… she was my office mate in grad school where we both clawed a PhD out of the Univ […]

We are thrilled to announce the launch of our brand new class, "The Power of the PTI Triangle: Learn How to Use ChatGPT with a Marketing Agency." At 500 Rockets Message Propulsion Labs, we're constantly exploring new frontiers in digital marketing and communication technology, and this class promises to be another leap forward. What is […]

Do you need to know what the last cell in an Excel row is? In VBA there's a macro for that. In this article that's exactly what we'll be discussing and showing demos of. Without further ado, let's jump into how to get the VBA Excel last row.

My guest today is a force of nature in the speaking, consulting, training, healing, educating, and all around good person worlds. If there’s a useful therapeutic modality out there, I bet she knows its inner workings. And… she was my office mate in grad school where we both clawed a PhD out of the Univ […]

In boardrooms and marketing departments across the e-commerce world, one question looms large: Will generative AI replace our carefully crafted brand messaging? It’s a bold new era – AI language models are everywhere, answering customer queries with fluent ease. Yet as tantalizing as it sounds, handing over your brand voice to a probabilistic algorithm is a perilous […]