May 28, 2025
Optimizing Business Content for AI: Current Practices and Emerging Standards

AI Consumption of Structured Website Data (E-Commerce Focus) Search Engines and Schema Markup: Traditional search platforms like Google and Bing have long encouraged structured data markup (e.g. Schema.org JSON-LD for products, reviews, FAQs) to help parse and present website content. This remains true in the era of generative AI search. Google’s new Search Generative Experience […]

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May 27, 2025
AI Is Not Your Brand Strategist: Why Deterministic Messaging Still Matters in E‑Commerce

In boardrooms and marketing departments across the e-commerce world, one question looms large: Will generative AI replace our carefully crafted brand messaging? It’s a bold new era – AI language models are everywhere, answering customer queries with fluent ease. Yet as tantalizing as it sounds, handing over your brand voice to a probabilistic algorithm is a perilous […]

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May 23, 2025
Open Web Architecture (OWAQA) to Empower E-Commerce in the Age of Language Models

To Sam Altman, Dario Amodei, Demis Hassabis, and all leaders shaping the future of artificial intelligence, As you guide humanity into an era increasingly defined by AI-powered language models and intelligent interfaces, we respectfully offer a proposal that could serve the long-term interests of both the AI ecosystem and the open web: the creation and […]

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April 25, 2025
500 Penguins
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March 3, 2025
Exciting News: Speaking at Pubcon 2025!

I'm thrilled to announce that I've been selected as a speaker at Pubcon 2025 in Austin! This is an incredible opportunity to share insights and engage with industry experts in the vibrant tech hub of Texas. With over 20 years of experience in SEO, PPC, CRO, and software development, I am eager to delve into […]

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March 6, 2024
Webinar: New AI Marketing Agency Model: Learn How To Get the Right Services at the Right Price

Link to the recording. https://us02web.zoom.us/webinar/register/4417097489723/WN_fEjrPCL_R6upDv5XRMcPlg Join us for an exclusive one-hour webinar that unveils the groundbreaking CommZone model, meticulously crafted by a PhD to revolutionize AI integration in your marketing. This model isn't just another workflow; it's a transformative approach designed to redefine your perspective on the AI ecosystem, ensuring you remain at the helm […]

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February 24, 2024
5 Best Practices for Using A.I. & ChatGPT in Home Builder Marketing: Insights from IBS NAHB Panel Discussion

Artificial Intelligence (AI) is a game changer for home builder marketing. At the upcoming IBS NAHB conference in Vegas, 500 Rockets Marketing Think Tank CEO Matt Brutsche leads an insightful panel discussion on "5 Best Practices for Using A.I. & ChatGPT in Home Builder Marketing." The panel included marketing industry experts Erika Ramon, Lianne McOuat, […]

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December 21, 2023
RWP 145 - BUILDING IDENTITIES- w DR. CHRISTINE KIESINGER

My guest today is a force of nature in the speaking, consulting, training, healing, educating, and all around good person worlds. If there’s a useful therapeutic modality out there, I bet she knows its inner workings. And… she was my office mate in grad school where we both clawed a PhD out of the Univ […]

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June 3, 2023
500 Rockets Message Propulsion Labs Launches a New Class: The Power of the PTI Triangle

We are thrilled to announce the launch of our brand new class, "The Power of the PTI Triangle: Learn How to Use ChatGPT with a Marketing Agency." At 500 Rockets Message Propulsion Labs, we're constantly exploring new frontiers in digital marketing and communication technology, and this class promises to be another leap forward. What is […]

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July 21, 2020
Using VBA Excel to Get the Last Row

Do you need to know what the last cell in an Excel row is? In VBA there's a macro for that. In this article that's exactly what we'll be discussing and showing demos of. Without further ado, let's jump into how to get the VBA Excel last row.

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